ON OUR WATCH:
AFTER DECADES IN MARKETING;
IN GLOBAL AGENCIES, SHOOTING COMMERCIAL FILMS, AND CREATIVE DIRECTING BRANDS IN-HOUSE; FOUNDER LANDIS SMITHERS DECIDED IT WAS TIME FOR A CHANGE.
BRINGING THE BEST TALENT TO THE RIGHT BRANDS, APPLYING ONLY RELEVANT SKILL-SETS TO PROBLEMS, AND INSERTING THOSE BRANDS INTO CULTURE IN GAME-CHANGING WAYS IS NOW THE ONLY TRUE MODEL FOR MODERN MARKETING AND BRAND EVOLUTION.
We believe in brands. We know culture.
In the past decade, members of Vigil have :
• Concepted, crafted, and run the largest global marketing campaign in beverage history, increasing brand health and sales to the point that the flagship rose to #2 for the first time in a decade.
• Relaunched an American publishing icon for a new generation of men, through art collaborations, digital content platforms, and reformulation of brand codes for a younger audience.
• Re-imagined the world’s first mobile dating platform into a full lifestyle brand with publishing, global content streams, product collaborations, and IRL events for millions of users.
• Modernized a six billion dollar retail brand for a new generation, speeding up product to market timelines, developing world class content to purchase streams, and driving sales to category highs.
From a rule-bending creative director
to a world class event planner ;
FROM award winning art directorS
to a generational insight guru;
FROM a genre bending collaboration broker
to an entertainment tech icon,
vigil has a roster of talent like none other.
Vigil is constantly steeped in global culture : creating and attending events, collaborating on and creating content, called upon to judge, visit, and support the creative class.
we take on brands in search of change :
• Re-invigorate a legacy brand.
• Launch a new concept.
• Bring back your relevance.
• increase market value and revenue.
We Change Reality
Bring us virtually any company.
Show us any challenge.
And we will bring you back to the top.