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ON OUR WATCH:

 

the

VIGIL

Approach

AFTER DECADES IN MARKETING;

IN GLOBAL AGENCIES, SHOOTING COMMERCIAL FILMS, AND CREATIVE DIRECTING BRANDS IN-HOUSE; FOUNDER LANDIS SMITHERS DECIDED IT WAS TIME FOR A CHANGE.

 

BRINGING THE BEST TALENT TO THE RIGHT BRANDS, APPLYING ONLY RELEVANT SKILL-SETS TO PROBLEMS, AND INSERTING THOSE BRANDS INTO CULTURE IN GAME-CHANGING WAYS IS NOW THE ONLY TRUE MODEL FOR MODERN MARKETING AND BRAND EVOLUTION.

We believe in brands.  We know culture.

 

In the past decade, members of Vigil have :

 

• Concepted, crafted, and run the largest global marketing campaign in beverage history, increasing brand health and sales to the point that the flagship rose to #2 for the first time in a decade.

 

• Relaunched an American publishing icon for a new generation of men, through art collaborations, digital content platforms, and reformulation of brand codes for a younger audience.

 

• Re-imagined the world’s first mobile dating platform into a full lifestyle brand with publishing, global content streams, product collaborations, and IRL events for millions of users.

 

• Modernized a six billion dollar retail brand for a new generation, speeding up product to market timelines, developing world class content to purchase streams, and driving sales to category highs.

 

Landis Smithers

FOUNDER

OUR CREW

From a rule-bending creative director

to a world class event planner ;

FROM award winning art directorS

to a generational insight guru;

FROM a genre bending collaboration broker

to an entertainment tech icon,

vigil has a roster of talent like none other.

Our PROCESS

Vigil is constantly steeped in global culture : creating and attending events, collaborating on and creating content, called upon to judge, visit, and support the creative class.

 

we take on brands in search of change :

• Re-invigorate a legacy brand.

• Launch a new concept.

• Bring back your relevance.

• increase market value and revenue.

 

 

We Change Reality

Bring us virtually any company.

Show us any challenge.

And we will bring you back to the top.

 

EXPLORE OUR HISTORY

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